Why it’s important:
With the needs of your clients, and your craft constantly changing, you’ve discovered it’s not enough to just keep up – you need to lead. That’s why Aveda Education inspires new ways of thinking. We offer you and your staff the means to think more creatively about techniques, trends and best business practices. You learn from the best, to become your best.
How it’s done:
- Aveda Institutes: Your pipeline in recruiting the industry’s freshest talent.
- In-salon, local and regional classes: Training that keeps your team’s day-to-day talent up-to-date (customized for your region). Classes include:
– Aveda Behind the Scenes - brand history, culture and points of difference
– Performance Aveda - first-hand experience of product performance
– Technical in-salon/spa training - from cut, style and hair color to makeup, skin, spa and customer service, all taught by Aveda purefessionals™
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- Aveda Advanced Academies: Our international proving grounds – in New York, London, Berlin, Toronto and Vancouver – for the finest industry artists. We nurture technical skills to inspire innovation to the fullest.
- International events: Our local and global shows, featuring acclaimed Guest Artists who expand on – or explore – the technical and inspirational currents in your industry. Examples: Aveda Congress, Spa Master Jam™, Master Jam™
- Technical training materials: Videos, DVDs and learning curriculum specifically designed to support your on-site training programs – and the place at which your team learns.
- Aveda Freelance Advisors: Your source for inspired makeup application – and a boost in retail sales. Whether for a single day’s event or a recurring guest program, Aveda makeup advisors spend time on your team.
- Aveda Business College: A comprehensive business development program created by successful beauty entrepreneurs – in both the salon and spa industries – that gives you all the tools you need to take your vision to new levels. Over several sessions, you’re given greater insight – and proven growth strategies – based on the 4 principles of sustainability.
Principles supported:
leadership |
motivated staff |
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