optimizing the physical
salon environment
The easiest and most effective way to
make sure your salon is comfortable
for men is to do a simple walk-through
and think about how your salon looks
through the eyes of your male guests.
Here are a few things to consider:
- Identify male-specific services on
your menu.
- Make your price strategy for men
proportional with your pricing
for women.
- Make sure the salon décor
is neutral.
- Accommodate your salon hours for
men
(open by 7:30 a.m.).
- Show your commitment to male
guests through visuals and posters
throughout your salon.
- Include men’s magazines in your
lobby — be sure to include Men’s
Health and Outside where they will
see our Aveda Men ads.
- Offer male guests T-shirts instead
of gowns.
- Merchandise men’s products in a
way that is easy for men
to purchase.
- Offer your male clients a private
space within the salon for
chemical services.
- Equip your stylists’ stations with the
proper tools to service male guests.
- Create excitement around Aveda
Men education within the salon.
- Utilize the Aveda Men collateral
on our Professional Connections
Marketing Library.
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ingredients for aveda men success
PRODUCT
Did you know that men’s scalps are thicker than
women’s and on average produce twice the level of oil?
This can make men more prone to sensitivity, dryness,
itchiness, irritation, redness and other unpleasant scalp
conditions. The Aveda Men collection is the natural
answer to these challenges. A healthy scalp is the
foundation not only to healthy hair, but a healthy
men’s business.
EDUCATION
Aveda has developed a breakthrough product line and
we’re supporting it with a comprehensive range of
education programs. They include: our In-Salon Men’s
Start-to-Finish Training, Men’s Design-Tech Advanced
Academy Courses and a new Aveda Men Curriculum.
We offer “The Art & Science of Men’s Hair Design” to
assist the salon/spa staff in the development of their
technical skills. We’re committed to helping your staff
excel in the art of cutting men’s hair and effectively
cater to your male guests.
BUILDING THE BUSINESS OF MEN
Once you’ve added Aveda Men Pure-Formance™
products and training, you’ll need to focus on adding
new guests. Male guests. That’s why we’ve created the
Aveda Men Business Manual. We offer the Business
Manual to assist in evaluating your salon/spa’s
business, defining the Men’s opportunity and creating
strategy to recruit, retain and develop Aveda Men within
your salon/spa.
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