Walter Claudio
Walter Claudio Salon Spa
Santa Barbara, CA

The wealth that Aveda brings in terms of the network it offers is phenominal and I don't see another network quite like it.

Aveda’s really good at putting people together. If they see there’s a success story somewhere in the world, they’ll hook you up with those people. And you can have dialogue, you can exchange, and there’s an amazing amount of information.

As a business owner, I’ve been involved with Aveda’s business panel. We meet about three, four times a year, and discuss how Aveda can continue to help salon owners, how they can continue to develop products that are useful for the market.

Having success makes a big difference because it opens up worlds of opportunity for you. You get to meet more people. You get to engage in conversation. You get to travel more. I think it enriches your career and you can bring all that knowledge back into your working environment and ultimately to your staff.